Know What You Want to Achieve - 1 Day
This module will introduce students to Digital Marketing foundations, which provides the basis for creating digital marketing plans for implementation on various different channels.
- Perform Situational Analysis
- Perform Competitor Analysis
- Identify clearly defined business objectives
- Map business objectives to Digital Marketing Goals and Targets
- Define Target Market personas – detailing Geographic, Demographic Segmentation, Behavioral and Psychographic Segmentation
- Create channel marketing plan