Know What You Want to Achieve - 1 Day›

This module will introduce students to Digital Marketing foundations, which provides the basis for creating digital marketing plans for implementation on various different channels.


  • Perform Situational Analysis
  • Perform Competitor Analysis
  • Identify clearly defined business objectives
  • Map business objectives to Digital Marketing Goals and Targets
  • Define Target Market personas – detailing Geographic, Demographic Segmentation, Behavioral and Psychographic Segmentation
  • Create channel marketing plan

Module 2 - Website Design
Module 3 - Social Media Marketing
Module 4 - Search Engine Marketing
Module 5 - Display Marketing
Module 6 - Email Marketing