MODULE 1
Know What You Want to Achieve - 1 Day
This module will introduce students to Digital Marketing foundations, which provides the basis for creating digital marketing plans for implementation on various different channels.
Outcomes:
- Perform Situational Analysis
- Perform Competitor Analysis
- Identify clearly defined business objectives
- Map business objectives to Digital Marketing Goals and Targets
- Define Target Market personas – detailing Geographic, Demographic Segmentation, Behavioral and Psychographic Segmentation
- Create channel marketing plan
Module 2 - Website Design
Module 3 - Social Media Marketing
Module 4 - Search Engine Marketing
Module 5 - Display Marketing
Module 6 - Email Marketing