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The Digital Display Advertising module equips students with the skills and knowledge to implement and manage effective digital display campaigns using the Google AdWords platform.


  • Develop understanding of the creation and deployment of digital display advertising for your business

  • Learn about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience

  • Learn how to build, implement, optimise and manage a Display Ads campaign

  • Learn how to set and manage budgets for AdWords campaigns, and measure and analyse their effectiveness

Module 1 - Marketing Foundations
Module 2 - Website Design
Module 3 - Social Media Marketing
Module 4 - Search Engine Marketing
Module 6 - Email Marketing