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MODULE 2

Digital_Pollinators_Website_Design_Workshop

Creating Your Home Base - 1 Day

This module will take students through the process of building a basic template website from choosing a domain name to implementing technical SEO and using photography as a means of brand expression.

 Outcomes:

  • Identify & select appropriate website platform for your business
  • Design & build your own responsive design website with technical SEO in mind
  • Implement Google Analytics
  • Get setup with Google Webmaster Tools

This module is aimed at people who do not yet have a website but want to create their own, or those that do have a website but recognize that it may need to be updated and re-organised to be socially integrated and search engine friendly. It is recommended that those that choose to attend this module have previously completed the Foundations workshop or already have a good understanding of their target market, business objectives and goals before joining this class.

Module 1 - Marketing Foundations
Module 3 - Social Media Marketing
Module 4 - Search Engine Marketing
Module 5 - Display Marketing
Module 6 - Email Marketing