If your small business isn't yet online and actively engaging in digital marketing then here is 7 reasons why you should be.

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social media marketing


What is SMO? Social Media Optimisation Explained - Simply

Social media optimisation (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. (wikipedia)

SMO is married in with SEO in that what you do on social networks, whether that’s on Facebook, YouTube, LinkedIn, Pinterest, Forums or other sites, can and does have a direct effect on your website rankings in Google.

When employed effectively social media can be one of your greatest assets for improving your website’s organic search results. Through linking and connecting users in various online networks, you extend the reach of your business and brand which increases opportunities for people to link to your website’s products and services.  This contributes to what we in the SEO world call off-page SEO

Furthermore, social media optimisation helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers to where you want them to go, whether that’s your website, another social channel, your blog etc.

As an SMO specialist we employ a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

What does SMO involve?

SMO is an ever evolving and changing set of tasks and optimisations to be performed regularly and consistently. But here is a very basis list of some of the items that fall under SMO.

  • Optimising your social platforms to meet channel best practice.
  • Using relevant hashtags (for Instagram and Twitter) to improve your content discovery.
  • Creating content that is relevant to your target market and that encourages them to engage with (share, comment, watch, read and co-create).
  • Integrating and connecting all your social channels with your website and with each other.
  • Making it easier for users to share you content from your website.
  • Allowing users to socially comment on your products from your website.
  • Engaging with other people’s and organisations content to stay at the forefront of people’s attention.
  • Track your content performance.
  • Employ paid media to gain greater reach and engagement with your content.



3 Reasons To Hire A Digital Marketing Company To Grow Your Business

The challenge with running your own business is that when it comes to marketing you suddenly have to become a web designer, copywriter, social media expert, strategist, lead generator, sales person, editor, SEO specialist... the list could go on.

So if you find yourself in the in the midst of an identity crisis, then it might be time to hire a Digital Marketing expert to offload some of those pesky tasks. Read on to see how they can help your business in 3 core marketing areas.




Large International Crowd Show Enthusiasm to Learn About Digital Marketing in Bali

Our first ‘Introduction to Digital Marketing’ free seminar was delivered without a hitch and received a great reception from the 60+ people who attended.  It was the first time that our friends at Salty Volt had held such an event and had hosted that many people at their newly opened co-working space near the famous Echo beach in Canggu, Bali.

It was a very diverse and international crowd of expats, digital nomads, holiday stayers and Bali entrepreneurs...



7 Reasons You Should Be Doing Online Marketing in 2014

If you want to be successful online, you must know where to meet your customers and when. Once you have figured out where to meet them, you must dance a delicate dance of informing them about who you are, how your product or service can meet their needs and/or wants with the aim to ultimately secure their business and retain them as a customer.