If your small business isn't yet online and actively engaging in digital marketing then here is 7 reasons why you should be.
Digital Pollinators moving from 2014-2015

It’s three days into the new year and as I’m sure many people do at this time of year, I’m thinking about all the things that I want in my life in 2015 and all the things, people and experiences that I’m more than happy to leave behind in 2014.

Last year was a huge year for me in terms of spiritual growth, self-confidence and resilience.  I remember as if it was yesterday, on new years day last year, telling my friends that I felt like 2014 was going to be a year of transformation.

At the time I was living and working in New York City and dating a guy who lived in California, which is where I spent the end of year holidays. I had no idea how this transformation was going to take place or what it was going to look like, but something deep inside me just knew that change was on the horizon.

Fast forward, 368 days later, and I’m in Bali where I’ve been living for the past five and half months, working remotely from cafes, co-working spaces and poolside.

My transformation, which I liken to a caterpillar that turns into a beautiful free-flying butterfly, began when I decided to resign from my relatively high-paying yet rather stressful and suppressive corporate job in NYC, and go to Bali to do my Yoga Teacher Training course. I wasn’t thinking or planning on becoming a yoga teacher, instead I did the course because I felt this need to nurture myself and heal a number of deep seated emotional wounds that were holding me back from being the confident, bright, vibrant and successful person that I so desperately want to be.

Some might think that I checked out. And in a way I did. I checked out of the fast-paced, mass consuming, stress-fueled western world that wasn’t doing anything for me expect padding my bank account and leaving me feeling empty and depressed more often then not, and I took a trip deep inside myself to understand why I felt the way I did, and what I need to do to live the life I have so often dreamed about.

“You are the one controlling the brush. We are all the artists of our own lives. And we can use as many colours and strokes as we like.” ~ Oprah Winfrey.

I had a lot of firsts last year. February was the first time I visited Bali. In March I was a bridesmaid for the first time, I also got a sister (in-law) and I scuba dived on the Great Barrier Reef - something I had been waiting to do with a partner for years, but after my recent break-up that left me absolutely heartbroken, I decided I was not going to wait any longer. In April I started Digital Pollinators. In May, while back in the States to pack up my life there, I went camping in the Santa Lucia Mountain Range outside Santa Cruz in California and in July I bought my first expensive piece of art and did a road trip along the Great Ocean Road with a long-time girlfriend and the artist of said painting. August I completed my 200hr Yoga Teacher Training and in September I finally learnt to surf, another thing that I had wanting to do for the longest time but was too scared to. In October I sadly had my first (and hopefully my last) motorbike accident, which left me with a number of new scars on my arm, legs and feet – a constant reminder that our lives can be cut short at any moment. In November I gave my first Introduction to Digital Marketing’ seminar in Bali. Then in December I went back to Sydney and got my motorcycle drivers license - something I never thought I’d be doing. But then again, I never thought that I’d be driving a motorbike everyday.


2014 taught me a lot about myself and through all these firsts which have helped with my self-discovery, exploration and transformation I have begun to believe that I really can do anything that I put my mind to, and that I am the creator of my own destiny.  This, I believe is a lesson that you cannot buy, or learn from others – instead you need to experience your own strength by doing.

So, with that said - what is 2015 going to be about? For me, this year is going to be about action, acceleration, progression, and success. It’s time for me to put all that I have learnt and experienced into effect and push forward with Digital Pollinators as a business that not only helps people with their online marketing but inspires them to continue to push forward with their dreams.

If you haven’t yet decided what 2015 is going to mean for you then you’re welcome to borrow my mantra. If you’ve been holding off on starting that business, launching that website, stepping up your digital marketing to include paid media then 2015 is your year for ACTION and PROGRESSION as well.

“Forget about all the reasons why something may not work. You only need to find one good reason why it will.” ~ Dr. Robert Anthony

It all starts with a little inspiration and motivation. Make 2015 your year of ACTION!

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