I’m very excited to be presenting the first Digital Pollinators FREE seminar ‘Introduction to Digital Marketing’ next week, in beautiful tropical Canggu, Bali. This presentation will mark the start of what I hope will be a long lasting relationship with the bustling community here in Bali.
I arrived in Canggu three months ago to undergo my 200 hour Yoga Teacher Training (YTT) course, and during that time I feel in love with the chilled-out nature of this place and its people. It wasn’t long before I started exploring the culinary delights, nightlife and activities of this bright neighborhood. In doing so I began to meet a lot of the people who have decided to make Bali their home. It became clear that Bali, and Canggu in particular, was attracting a lot of young ambitious entrepreneurs and creative types wanting to share their skills and expertise with this open minded Balinese community.
As I ride my scooter around the small narrow streets it’s difficult not to notice all the new business and villas popping up like mushrooms. New cafés, restaurants, clothing stores, surf shops, and yoga studios are quickly populating the streets, creating new employment opportunities for Indonesians and added variety and more flavor for the local expats and travelers that past through.
While speaking with quiet a few of the people here, both local Balinese and expats a like, it became clear that there was a need to share my skills and experience in Digital Marketing with the community. Having worked in huge global media agencies in New York and Sydney with clients across the travel, finance, hospitality, retail, entertainment and education sector, I have a wealth of knowledge and experience that would be of great value to this motivated community.
It would have been easy to start building up a local client base here, developing social media strategies and paid search marketing plans for the small businesses. But understanding that more often then not, small business and start-up budgets are tight, I realized that a lot of these people could probably not afford my usual rate. If I was to drop my rate to make it affordable than I’d probably need at least 30-50 clients to make ends meet. Not an ideal situation! I certainly didn’t leave life in NYC to create an even more stressful and hectic working life here in Bali.
But I wanted to still share my skills and help these small businesses as best I can. So I need to create a win-win situation. With small budgets and a willingness to share my knowledge in mind, I decided to create a series of affordable Digital Marketing workshops, which if taken together, constitutes a comprehensive 7-day course. Digital Pollinators Digital Marketing course has been created with the goal to try and untangle the complexities of the overloaded digital marketing space, and the aim to educate and empower small business owners, entrepreneurs and creatives to take charge of their online marketing success. The course comprises of 5 individual modules, which cover Marketing Foundations, Website Design, Search Engine Marketing, Social Media Marketing and Email Marketing.
The free ‘Intro to Digital Marketing’ seminar, which will be held at Salty Volt on Monday the 3rd November at 6.30pm, will paint a picture of the current digital marketing landscape and identify the main digital marketing channels touching on how they can be beneficial to small businesses growth and success.
So if you are going to be in Bali next week, then pop along to see us at Salty Volt, the new co-working space for artists, entrepreneurs and business people. Perfectly situated 100 meters from legendary surf break on Echo Beach, Canggu, Bali-Indonesia.