Remarketing refers to the techniques, strategies and tactics to bring a online visitor back to your site and convert them in to a paying customer.

Remarketing can be executed via email marketing or through the AdWords display network which allows you to show ads to users who've previously visited your website as they browse the Web.

Remarketing is an influential and effective way to stay top of mind with your target audience when they’re ready to buy. You can radically improve your ROAS by presenting already interested customers with highly targeted, relevant ads and offers across the Web enticing them to come back and buy from you either in-store or online.