Pay Per Click (PPC)
PPC, Paid Search or SEM should be the very first dollar spent in the majority of digital marketing campaigns. Why? PPC using primarily Google Adwords is an immediate and effective channel to drive targeted search traffic to your website. If consumers are already actively searching for a product or service in your category or better still, searching for your brand, you want to make sure that your website and the right message is visible within the first page of the search results, providing potential customers an easy way to consider and purchase your brand.
Additionally, PPC advertising provides the ability to track, optimise, and measure your performance down to the keyword allowing you to monitor the success of your marketing campaign to actual on-site sales/leads.
Digital Pollinators will collaborate with you to understand your marketing goals so that you can effectively track the success of your marketing efforts to a “Return on Advertising Spend” equation (ROAS), understanding how many dollars you are making for every dollar you invest in Paid Search.