Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
The purpose of content marketing is to attract and retain customers by consistently providing them with unique, relevant and valuable curated content with the intention of changing or enhancing consumer behaviour. It focuses on owning and distributing media (content) on an ongoing basis.
Following the Google Panda search algorithm update, content marketing has become more important in helping improve your search engine ranking.
Digital Pollinators will design a content marketing strategy that best suits our client’s objectives taking into consideration a number of key factors.
Our Content Strategy includes the development of a content calendar process, distribution timeline, article and content recommendations, analytics and more.