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Search Engine Optimization is the process of optimizing your website's technical attributes and content so it will rise in position in the “organic” or “natural” search results on search engines.
Pay-Per-Click advertising is where an advertiser pays a fee each time someone clicks on their ads. In a nut shell, it's a way of buying visits (traffic) to your website, rather than attempting to “earn” those visits organically.
Display advertising is graphical advertising on the Internet that appears next to content on web pages, mobile applications, email, etc. Display advertising is a cost effective method of generating increased brand awareness.
Remarketing or Retargeting is the technique, strategy and tactics used to bring a qualified online visitor back to your website after they have left with the aim of converting them into a paying customer.
We will conduct an SEO audit of your existing website and proceed to create a plan to optimise it accordingly.
- SEO audit
- Social media integration
- H1 - 3 Headers
- Optimised URLs
- Site Map
- Image Alt tags
- Meta Titles and Descriptions
- Meta Keywords
- Google Analytics Registration + Set-up
- Register with Google Webmaster tools + install on websit
- On-going consultation on keywords to use for new content and blog posts
5 primary pages $600 (one time package deal that focuses on technical & on-page SEO only)
On-going monthly updates with unlimited page optimisations $550/month (minimum 6 month commitment)
GOOGLE ADWORDS PPC
We will conduct research on your business industry, product and competitors to ensure that we have a thorougher understanding of your brand/product/service offering before we begin to build out your new Adwords account. We will conduct keyword research and create best in practice ad copy with ad extensions all designed to drive the most optimised traffic to your website. If you have an existing Adwords account that needs attention, we will conduct an account audit and review and most likely do an account restructure. This usually involves keyword research, campaign reorganization and a copy refresh.
- Account setup incl. linking to Google Analytics
- Best in practice campaign structure
- Keyword research and sorting into tight AdGroups
- Best practice Ad copy
- Appropriate Ad extensions
- Landing page recommendations
- Monthly performance reports
Account Setup and/or Restructure $399 (one-time fee)
25% of Google ad spend (min. media spend $1000/month)