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Package 4: SEARCH ENGINE + SOCIAL MEDIA MARKETING (4 Days)

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DigitalPollinators_DigitalMarketingWorkshop_Package4.png

Package 4: SEARCH ENGINE + SOCIAL MEDIA MARKETING (4 Days)

975.00
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Search Engine Marketing Workshop

TOPICS COVERED

  • ›Overview of SERPs
  • ›The importance of Search Engine Marketing
  • ›Understand the difference between SEM (PPC) and SEO
  • ›Basic SEO all websites should have
  • ›The importance of content marketing in SEO
  • ›Get your business on Google Places/Maps
  • ›Unravel the mystery of Google AdWords
    • ›Learn how to build your keywords list
    • ›Learn how to write effective Ad Copy
    • ›Learn advanced Excel skills for building campaigns
    • ›Linking to Google Analytics
    • ›Deciphering search acronyms
    • ›Analyzing campaign effectiveness
    • ›Overview of optimization techniques & tactics

+PLUS

Social Media Workshop

›TOPICS COVERED

  • ›Understanding the audience of each major platform
  • ›Creating a effective Content Strategy
  • ›Developing a content calendar
  • ›Engagement strategies
  • ›The importance of Customer Service
  • ›Creating a test and learn environment
  • ›Measuring success
  • ›Understanding paid media products