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Module 4: SEARCH ENGINE MARKETING – Be Found (2 Days)

DigitalPollinators_DigitalMarketingWorkshop_Module4.png
DigitalPollinators_DigitalMarketingWorkshop_Module4.png

Module 4: SEARCH ENGINE MARKETING – Be Found (2 Days)

500.00

Search Engine Marketing Workshop

TOPICS COVERED

  • ›Overview of SERPs
  • ›The importance of Search Engine Marketing
  • ›Understand the difference between SEM (PPC) and SEO
  • ›Basic SEO all websites should have
  • ›The importance of content marketing in SEO
  • ›Get your business on Google Places/Maps
  • ›Unravel the mystery of Google AdWords
    • ›Learn how to build your keywords list
    • ›Learn how to write effective Ad Copy
    • ›Learn advanced Excel skills for building campaigns
    • ›Linking to Google Analytics
    • ›Deciphering search acronyms
    • ›Analyzing campaign effectiveness
    • ›Overview of optimization techniques & tactics
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Search Engine Marketing Workshop

TOPICS COVERED

  • ›Overview of SERPs
  • ›The importance of Search Engine Marketing
  • ›Understand the difference between SEM (PPC) and SEO
  • ›Basic SEO all websites should have
  • ›The importance of content marketing in SEO
  • ›Get your business on Google Places/Maps
  • ›Unravel the mystery of Google AdWords
    • ›Learn how to build your keywords list
    • ›Learn how to write effective Ad Copy
    • ›Learn advanced Excel skills for building campaigns
    • ›Linking to Google Analytics
    • ›Deciphering search acronyms
    • ›Analyzing campaign effectiveness
    • ›Overview of optimization techniques & tactics