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Package 3: FOUNDATIONS + WEBSITE + SOCIAL MEDIA MARKETING (4 Days)

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DigitalPollinators_DigitalMarketingWorkshop_Package3.png

Package 3: FOUNDATIONS + WEBSITE + SOCIAL MEDIA MARKETING (4 Days)

975.00
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Marketing Foundations Workshop

›TOPICS COVERED

  • ›Identifying your Target Market
  • ›Importance of creating a Brand
  • ›How to write Marketing Objectives & Goals
  • ›Formulating a Marketing Plan& Strategy
  • ›Importance of Content Marketing

+PLUS

Website Design Workshop

›TOPICS COVERED

  • ›Introduction to websites
  • ›Steps to building a website
  • ›Tips for choosing a domain name
  • ›The importance of implementing technical SEO
  • Blogging
  • ›The importance of being mobile optimised
  • ›User-friendly & optimised site design
  • ›The importance of good photography
  • ›Social integration
  • ›Google Analytics & Webmaster Tools

+PLUS

Social Media Workshop

›TOPICS COVERED

  • ›Understanding the audience of each major platform
  • ›Creating a effective Content Strategy
  • ›Developing a content calendar
  • ›Engagement strategies
  • ›The importance of Customer Service
  • ›Creating a test and learn environment
  • ›Measuring success
  • ›Understanding paid media products