The Digital Display Advertising module equips students with the skills and knowledge to implement and manage effective digital display campaigns using the Google AdWords platform.
Develop understanding of the creation and deployment of digital display advertising for your business
Learn about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience
Learn how to build, implement, optimise and manage a Display Ads campaign
Learn how to set and manage budgets for AdWords campaigns, and measure and analyse their effectiveness